“The making of” is the theme for the 15th Dutch Design Week. The anniversary year is all about the making process and the makers. With this theme, DDW places the making process centre stage, honours the makers and tackles alienation. This takes place through revealing how products and services that we use every day are made, or where they are made. Martijn Paulen, DDW director: “We show that Dutch designers are critical and enterprising, make a lot themselves, but also tackle social issues. With ‘The making of’ we stimulate and appreciate both the investigative process and the end result. In doing this, DDW offers a look behind the scenes, but most especially a preview.”
From 22 until 30 October in Eindhoven 2,500 national and international designers will be showing their latest work and the best of what design has to offer. The complete programme will be announced in September. Last year, for 9 whole days the event presented experiments and ideas, answers and solutions by 2,500 designers in almost 100 locations. The event attracted an estimated record number of more than 275,000 visitors.